Understanding the Modern Customer
Understand how today's customers think, search, choose and buy to build a stronger business.
Service Description
Modern customers have changed. Their expectations, buying behaviour and decision-making continue to evolve, yet many businesses are still relying on strategies that worked years ago. Understanding the Modern Customer is a three-week implementation Strategy Lab designed to help Australian business owners better understand how customers discover, evaluate and choose businesses today. Rather than overwhelming you with theory or trends, we'll help you assess your own business, identify opportunities for improvement and develop practical actions you can begin implementing immediately. Across three live sessions, you'll learn how changing customer behaviour influences your marketing, website, customer experience and long-term business strategy. Through guided implementation exercises and practical homework, you'll apply every concept directly to your own business. This Strategy Lab is ideal for business owners, leaders and decision-makers who want to build a stronger foundation for sustainable growth by making better strategic decisions. YOU'LL LEARN: - How customer behaviour has changed - How customers discover, evaluate and choose businesses - The gap between customer expectations and your current experience - How to identify strategic opportunities for improvement - How to make informed business decisions based on customer behaviour rather than assumptions YOU'LL LEAVE WITH: - A Customer Behaviour Assessment - A prioritised improvement plan - A practical roadmap for implementation - Greater confidence in your strategic decision-making THREE WEEK FORMAT: - Week 1: Understand - Week 2: Identify - Week 3: Implement WHAT'S INCLUDED: - Three live online Strategy Lab sessions - Digital workbook - Practical implementation exercises - Live Q&A - Session recordings (attendees only) - 12 months of the Odyssey & Leo Intelligence Brief - $200 Strategy Consultation Credit - Certificate of Completion CHOOSE YOUR STRATEGY LAB EXPERIENCE: Strategy Lab — $199 Perfect for business owners who want to learn and implement the framework independently. Strategy Lab Plus — $299 Includes everything in Strategy Lab, plus personalised homework reviews and written feedback. Strategy Lab Advisory — $499 Includes everything in Strategy Lab Plus, plus a private 30-minute strategy session with tailored recommendations for your business.
