Services

Data-Driven Services for Smarter Growth

At Odyssey & Leo, we deliver more than insights. We empower businesses with strategies grounded in data, designed to solve challenges, and built to capture future opportunities. Whether you are navigating a new market, redefining your brand, or modernising your operations, our services are structured to give you clarity, direction, and measurable outcomes.

Market Research & Intelligence

Transforming data into opportunity.

Our market research uncovers the real stories behind numbers, giving you clarity on your industry, competitors, and customers. We draw on global research platforms and advanced analysis tools to provide intelligence that guides smarter decisions.

What we cover:

Competitor benchmarking and landscape mapping.
Consumer behaviour and demand forecasting.
Price sensitivity and revenue opportunity analysis.
Market entry and expansion feasibility studies.
Trend monitoring across local and international markets.

Why it matters:
Informed decisions are stronger decisions. With our research, you gain evidence-backed clarity on where your next opportunities lie.

Get actionable intelligence tailored to your industry.

Business Strategy Development

Shaping direction with confidence.

We partner with you to define, refine, and future-proof your business direction. Our strategies are built to deliver clarity, growth, and resilience.

What we cover:

Business model evaluation and refinement.
Long-term growth and diversification planning.
Risk assessment and scenario mapping.
Operational structure alignment.
Leadership, culture, and governance alignment.

Why it matters:
A well-planned strategy keeps your business adaptable, competitive, and ready for growth.

Plan with precision. Lead with confidence.

Marketing Strategy Development

Connecting your brand with your audience.

We design marketing strategies that are not only creative but grounded in data and ROI. From brand positioning to customer acquisition, our approach ensures you stand out and scale effectively.

What we cover:

Brand positioning and value proposition development.
Campaign planning (digital, traditional, and hybrid).
Customer segmentation and targeted outreach.
Sales funnel optimisation and conversion strategy.
Performance measurement and ROI tracking.

Why it matters:
Great marketing isn’t about doing more — it’s about doing what works. Our strategies help you invest wisely in channels that deliver results.

Build campaigns that resonate, convert, and scale.

Business Process Audit

Finding the gaps that slow growth.

Our process audits shine a light on inefficiencies and uncover opportunities for improvement. By reviewing both operational and technical workflows, we highlight ways to modernise and streamline your business.

What we cover:

End-to-end process mapping and analysis.
Identifying inefficiencies and bottlenecks.
Recommendations for automation and system integration.
CRM, ERP, and workflow improvement assessments.
Compliance, governance, and reporting gap analysis.

Why it matters:
An efficient business is a profitable one. Auditing your processes reveals hidden opportunities that save costs and accelerate growth.

Let us help you identify gaps and turn them into growth opportunities.

Implementation Support

Bringing strategy to life with hands-on execution.

This service is only available to clients who have engaged us for Market Research, Business Strategy, or Marketing Strategy, as these form the foundation for effective execution.

What we cover:

Executing strategies developed through our planning.
Coordinating with your internal teams or external partners.
Overseeing setup of new systems (CRM, AI tools, customer experience platforms).
Ensuring alignment with objectives, timelines, and KPIs.
Troubleshooting and refining processes as real-world challenges arise.

Why it matters:
Strategies are only as good as their execution. With our team driving implementation, you gain continuity, accountability, and results.

Turn your strategy into reality with our expert support.

Ongoing Insights & Dashboards

Always stay ahead with live intelligence.

For businesses that want more than a one-off report, we offer ongoing subscription-based dashboards. These give you live, centralised access to the data that matters most — available 24/7 for your team.

What we cover:

Centralised dashboards integrating multiple data sources.
Real-time tracking of KPIs, competitors, and industry shifts.
Automated updates and custom visualisations.
Flexible subscription models (6 or 12 months).
Support and updates from our research team.

Why it matters:
Markets move fast. With a live dashboard, you’re never behind — you have the insights to make informed decisions on demand.

Stay ahead with ongoing, real-time intelligence.