Helping Water Filtration Businesses Improve Commercial Performance
More leads don't always mean more sales.
Generating more enquiries doesn't automatically grow a business.
About Odyssey & Leo
Odyssey & Leo is a commercial growth advisory that helps businesses improve performance through research, strategy, execution and long-term optimisation. Rather than focusing on marketing activity alone, we help businesses strengthen every stage of the customer journey to improve commercial outcomes.
Just as your filtration systems remove what's unnecessary from water, our role is to remove what's unnecessary from commercial decision-making—filtering out the noise, assumptions and distractions, leaving you with clear strategy, practical recommendations and stronger commercial performance.
A note from Taha Salman
Founder
Having worked in both the marketing and in-home consultation side of the water filtration industry, I've had the opportunity to experience the customer journey from every angle.
I've worked with inbound enquiries, call centre teams, in-home consultations and commercial marketing strategies. I've sat across the table from homeowners, answered difficult questions, handled objections and seen firsthand what builds trust and what causes customers to delay or walk away.
One thing became very clear.
Businesses don't always have a lead problem.
More often, they have a customer journey, education or conversion problem.
In my experience, improving commercial performance isn't about generating more enquiries. It's about attracting better-qualified customers, building authority, improving conversion rates and reducing cost per sale.
Based on those observations, these are the services I believe create the greatest commercial impact for water filtration businesses.
Marketing Doesn't Grow a Business. Commercial Performance Does.
We don't measure success by:
-
Clicks
-
Impressions
-
Website traffic
-
Cost per lead
We focus on the metrics that actually move a business forward.
-
Better qualified enquiries
-
Higher conversion rates
-
Lower cost per sale
-
Stronger customer experience
-
Customer retention
-
Referral growth
-
Sustainable revenue growth
Because improving one part of the customer journey is good.
Improving the entire customer journey is where commercial growth happens.
Our Commercial Growth Solutions
Commercial Growth Audit
From $7,500
A comprehensive review of your customer journey, sales process, marketing performance and commercial opportunities.
You'll receive:
-
Commercial Growth Report
-
Customer journey assessment
-
Conversion analysis
-
Marketing performance review
-
Cost per lead vs. cost per sale analysis
-
Priority action plan
Marketing Performance Partnership
From $5,000 per month
A 12-month commercial growth partnership.
Designed for businesses looking for ongoing strategy, optimisation and marketing accountability.
Includes:
-
Commercial growth strategy
-
Monthly strategy sessions
-
Marketing performance reviews
-
Customer journey optimisation
-
AI Online Agent
-
Ongoing commercial guidance
Does not include:
-
Graphic design
-
Photography
-
Video production
-
Advertising creative
-
Third-party advertising costs
-
Major website redevelopment
Complete Growth Solution Membership
From $5,300 per month
For businesses wanting a complete commercial growth platform.
Includes:
-
Marketing Performance Partnership
-
Intelligent Website Membership
-
Atlas Online Agent
-
Hosting and technical maintenance
-
Ongoing strategic support
Implementation requirements vary depending on the size and complexity of your business.
Does not include:
-
Graphic design
-
Photography
-
Video production
-
Advertising creative
-
Third-party advertising costs
-
Major website redevelopment
Final pricing is determined by the size and complexity of the business, the scope of work and implementation requirements.
Atlas Online Agent
From $350 per month
A 24/7 online agent that answers customer questions, qualifies enquiries and supports your sales team by ensuring opportunities aren't lost outside business hours.
Why It Works
Most agencies optimise campaigns.
We optimise the customer journey.
When customers understand your business, trust your expertise and receive the right information at the right time, better commercial outcomes naturally follow.
-
Better qualified enquiries
-
Stronger customer confidence
-
Higher conversion rates
-
Lower cost per sale
-
Greater customer retention
-
More referrals
The businesses that win aren't always the cheapest.
They're the businesses customers trust first.
Authority builds trust.
Trust improves conversion.
Better conversion lowers cost per sale.
That's how sustainable commercial growth is created.
Let's Talk
Whether you're looking to improve lead quality, modernise your online presence, implement Atlas or develop a stronger commercial growth strategy, I'd welcome the opportunity to learn more about your business.
No pressure. No obligation.
Just a practical conversation about where your business is today and where it could go next.
-
Better qualified enquiries
-
Stronger customer confidence
-
Higher conversion rates
-
Lower cost per sale
-
Greater customer retention
-
More referrals
