Odyssey & Leo is a Perth-based market intelligence and advisory firm specialising in data-driven strategy, consumer research, and international trade insights. We help businesses anticipate change, identify opportunities, and implement strategies that deliver measurable ROI.
From board-level market reports to custom advisory services — including competitor analysis, consumer sentiment surveys, and AI-driven forecasting — Odyssey & Leo equips organisations with the knowledge they need to grow, adapt, and lead.
Inside the Report You’ll Find
Global & Domestic Market Outlook
Forecasts of premiumisation, NoLo growth, and evolving consumer demand in Australia and abroad.
Export & Domestic Market Playbooks
Strategies for both the Australian market and key export destinations (US, UK, China, India, UAE, Japan, Singapore, EU).
Prestige Channels
Airlines and Duty-Free retail as brand multipliers, alongside domestic retail and on-premise strategies.
Climate Outlook 2025–2030
Regional risks, adaptation strategies, and the Odyssey & Leo Climate Risk Index (O&L-CRI).
Case Studies
Penfolds, Yellow Tail, 19 Crimes, Fermoy Estate.
Scenario Planning
Possible futures: Premium Boom, China Recovery, NoLo surge, Climate Shock, and Trade Flux.
What Makes This Report Different
We go beyond research — we provide actionable intelligence:
Domestic Producer Insights
Surveys on excise, taxation, freight, compliance, and retail competition.
Consumer & Buyer Sentiment
Panels measuring brand recall, NoLo acceptance, and purchase intent across Australia and export markets.
Distributor Benchmarking
How AU suppliers compare globally on KPIs like supply reliability, ESG compliance, and pricing.
Regulatory & Taxation Toolkit
Tariff/excise mapping and “true landed price” comparisons.
Technology & Innovation Outlook
AI, blockchain, and D2C reshaping domestic and global channels.
Action Checklists
Export readiness, domestic optimisation, and 90-day market-entry frameworks.
The Future of Australian Wine: Domestic Positioning, Global Opportunities, and Strategic Pathways (2025–2030)
An Odyssey & Leo Market Intelligence Report
Australia’s wine industry is entering its most critical decade. From shifting consumer tastes to climate risks and trade complexities, the challenges are real — but so are the opportunities.
This Odyssey & Leo report is not just research; it’s a strategic operating manual for producers, policymakers, distributors, and investors — whether your goal is to strengthen domestically or expand globally.
Premium Add-On: Global Distributor Database
For those ready to move from insight to execution, Odyssey & Leo offers access to its proprietary database of 6,000+ distributors, importers, and NoLo specialists.
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Segmented by region and channel (major distributors, boutique importers, HoReCa, NoLo).
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Sold separately as a standalone purchase or as a bundle upgrade.
Who Should Read This Report?
Australian producers who are strengthening their domestic footprint or seeking to expand their exports.
Distributors & importers evaluating partnerships.
Retailers & on-premise operators adapting to shifting consumer demand.
Policymakers & trade bodies shaping the industry’s future.
Investors tracking premium agriculture and F&B opportunities.
