Breaking New Ground in Regional WA’s Property Market

The Challenge

A Perth-based steel-frame home builder wanted to expand into new regions of WA. The southwest market was the obvious next step, but it was already highly competitive, dominated by established players. Entering too early risked wasted resources. The client needed a smarter, data-led pathway to secure early wins and prove their expansion model.

Our Approach

We launched a comprehensive market research program to evaluate opportunities across WA’s regional markets. By combining multiple advanced research licences and survey tools, we:

• Compared regional demand across northern and southern WA.

• Profiled competitors to understand saturation levels.

• Identified land developments and upcoming projects.

• Measured buyer sentiment through targeted surveys.

The insights showed that while the southwest was saturated, northern WA presented clear gaps. Mining towns in particular had unmet demand and active development pipelines. With this evidence, we advised the client to focus north first, deferring entry into the southwest until a stronger track record was established.

The Breakthrough in Port Hedland

Port Hedland emerged as the pivotal opportunity. Our research uncovered a local developer planning a 14-home estate. We quickly positioned our client as the preferred steel-frame supplier. Within just two weeks, the builder secured the contract — valued at $5.2M — a transformational win for a business entering a new region.

The Outcome

The Port Hedland success became the springboard. Using the same data-driven approach, we replicated the model in other northern towns, building a strong foothold with developers and mining-linked projects. This validated the expansion strategy and gave the client the credibility to later consider the more competitive southwest.

Impact

• $5.2M project secured within two weeks.

• Successful market entry in northern WA with repeatable strategy.

• Expanded pipeline with developers across mining towns.

• De-risked expansion by avoiding saturated southern markets.

About Odyssey & Leo

This case highlights how evidence-driven decisions can transform expansion risks into tangible growth. By moving beyond assumptions and leveraging advanced market research, Odyssey & Leo helped a Perth-based builder secure immediate wins, build credibility in new regions, and establish a repeatable growth model. The Port Hedland breakthrough was more than just a $5.2M contract — it was proof that the right insights, applied at the right time, can open doors to sustainable opportunities across regional WA.